世界竹藤通讯2024，Vol.22Issue(1)：64-70,7.DOI:10.12168/sjzttx.2023.12.29.002
翻译传播视域下江安竹簧日本传播策略
Communication Strategy of Jiang'an Bamboo Engraving in Japan from the Perspective of Translation and Communication
摘要
Abstract
As a national intangible cultural heritage,Jiang'an Bamboo Engraving is not only the name card of local culture of Yibin city,Sichuan province,but also an important part of bamboo industry in Sichuan.With the increasing cross-border exchange activities,it is great significance to promote the export of China's intangible cultural heritage for enhancing Chinese cultural confidence and improving China's cultural soft power.This paper takes Japan as an example to analyze the important value of the overseas communication of Jiang'an Bamboo Engraving and proposes specific communication strategies.The communication of Jiang'an Bamboo Engraving to Japan can activate the regional"bamboo economy",enhance cultural exchanges between China and Japan,and improve the cultural confidence.It is essentially a process of information transmission across regions and languages.From the perspective of translation and communication theory,four strategies are proposed for the initiation,translation,communication,and reception of translation communication,i.e.,selecting suitable communication objects,using appropriate communication languages,utilizing diverse communication media,and establishing timely feedback mechanisms,with the aim to enable Jiang'an Bamboo Engraving to"go global".关键词
江安竹簧/翻译传播学/非物质文化遗产/传播/日本/四川宜宾Key words
Jiang'an Bamboo Engraving/translation-communication study/intangible cultural heritage/communication/Japan/Yibin city/Sichuan province引用本文复制引用
王梦如..翻译传播视域下江安竹簧日本传播策略[J].世界竹藤通讯,2024,22(1):64-70,7.基金项目
2022年宜宾市社会科学规划项目"江安竹簧的跨文化阐释与对外传播研究"(2022YBSKLl96). （2022YBSKLl96）
