摘要
Abstract
This paper from the packaging design structure,visual design,material design and other aspects of analysis and research,explore the specific application of interactive concept in packaging design,analyze how packaging design through the integration of interactive design concept,improve user experience,strengthen brand communication,and promote environmental sustainability.Based on the research of ergonomics and art design,combined with case analysis,literature analysis and other demonstration methods,this paper expounds how to use the interactive design concept to innovate packaging design,so as to improve user experience and meet emotional needs.The application of interactive concepts in packaging design provides an effective way for brands to attract and engage consumers with innovative approaches while enhancing their market competitiveness.Through effective interactive design,packaging can not only become a medium for brands to convey information,but also become an important tool to enhance user experience and promote sustainable behavior change.关键词
交互式设计/包装设计/用户体验Key words
interactive design/packaging design/user experience分类
社会科学
