摘要
Abstract
Since entering the era of digital media,the way of information dissemination is also constantly changing,and the visual works presented in front of people are more colorful.With the specific advantages of image,visual communication has been widely used in the field of communication,and its application value is obvious to all.Compared with other means of communication,visual communication art can improve the authenticity of the communication content,and can present the content more comprehensively.However,under the background of digital media art,it has gained new development opportunities,and can better achieve breakthrough development.Based on this,this paper explores the characteristics of visual communication design in the background of digital media art,points out the innovative principle of visual communication design,and puts forward the innovative strategy of visual communication design.关键词
数字媒体/视觉传达设计/创新策略Key words
digital media/visual communication design/innovation strategy分类
社会科学
