鞋类工艺与设计2024，Vol.4Issue(4)：63-65,3.DOI:10.3969/j.issn.2096-3793.2024-04-021
基于消费者情感需求的触感包装设计研究
Research on Tactile Packaging Design based on Consumer Emotional Needs
摘要
Abstract
In the field of modern packaging,texture effects based on consumer emotional needs are widely used in packaging.Their purpose is to enhance consumers'tactile and visual feedback on products,enhance their comfort,interaction,and perception needs,so that consumers can feel the characteristics and advantages of the product when touched,thereby increasing product sales and brand awareness.关键词
情感需求/触感包装/肌理效果Key words
emotional needs/touch packaging/texture effect分类
社会科学引用本文复制引用
张珣,齐睿达..基于消费者情感需求的触感包装设计研究[J].鞋类工艺与设计,2024,4(4):63-65,3.基金项目
1 齐齐哈尔大学教育科学研究项目《产教融合下包装设计课程培养创新人才的研究与实践》(项目编号:GJQTZX2021031) （项目编号:GJQTZX2021031）
2 齐齐哈尔市哲社规划项目《齐齐哈尔烤肉文化品牌建设研究》(项目编号:QSX2023-05ZD) （项目编号:QSX2023-05ZD）
3 齐齐哈尔大学教育科学研究项目《产教融合下包装设计课程培养创新人才的研究与实践》(项目编号:GJQTZX202103) （项目编号:GJQTZX202103）
