摘要
Abstract
In recent years,China's film and television industry has been developing rapidly,and the cross-cultural communication of film and television has been fully valued.Starting from the perspective of semiotics,this paper scientifically analyzes the characteristics of cross-cultural advertising communication of film and television,explores the prerequisites of film and television advertising communication,and clarifies the advantages and functions of visual communication symbols.On this basis,explore the specific advertising design and application strategies in this perspective.Advertising designers should strengthen the marking of communication symbols,improve the jumping of communication symbols,and highlight the visual image of communication symbols,so as to achieve good cross-cultural communication effect of film and television.关键词
符号学视域/影视跨文化传播/广告设计/策略应用Key words
semiotics/cross-cultural communication/advertising design/strategy application分类
社会科学
