信息通信技术与政策2024，Vol.50Issue(3)：73-78,6.DOI:10.12267/j.issn.2096-5931.2024.03.011
数字化营销工具在运营商创新产品发展过程中的应用
Application of digital marketing tools in development process of innovative products for operators
张春艳 1郭玉华 1孟祥龙 1常沛 1包海伦1
作者信息
- 1. 中国联合网络通信集团有限公司市场部,北京 100033
- 折叠
摘要
Abstract
As effective means for telecommunications operators to promote the implementation of innovative service models,the digital marketing tools can help frontline marketing personnel to accurately identify target customers,understand customer needs,optimize marketing strategies,and improve marketing efficiency and service enthusiasm,thereby helping telecommunications operators to transform from basic communication product sellers to integrated and diversified digital service providers.This paper analyzes how digital marketing tools empower marketing operations and improve marketing efficiency,proposes an architecture design scheme for digital marketing tools,and explores the marketing transformation path of telecommunications operators in the complex marketing environment.关键词
营销工具/运营商/增值业务/互联网Key words
marketing tools/operators/value-added service/internet分类
管理科学引用本文复制引用
张春艳,郭玉华,孟祥龙,常沛,包海伦..数字化营销工具在运营商创新产品发展过程中的应用[J].信息通信技术与政策,2024,50(3):73-78,6.
