数字图书馆论坛2024，Vol.20Issue(3)：34-46,13.DOI:10.3772/j.issn.1673-2286.2024.03.004
在线评论特征对用户虚假评论感知的影响机制
Influence Mechanism of Online Review Characteristics on Users'Fake Reviews Perception
摘要
Abstract
From the perspective of individual cognitive processing,this study explores the influencing factors of users'fake reviews perception through the computable characteristics of online reviews.Based on signal theory and SOR theory,the influence mechanism of online review characteristics on fake reviews perception is modeled using online review generator characteristics,review content characteristics,and review user characteristics.Regression analysis and fuzzy-set qualitative comparative analysis are conducted.The results show that review quality and reviewer specialization negatively influence fake reviews perception,and perceived credibility and perceived risk play a mediating role in it.User trust tendency negatively moderates the relationship between review quality,reviewer specialization,and fake reviews perception.Three types of antecedent configurations influence users'fake reviews perception.Accordingly,fake review governance suggestions are put forward for individuals,merchants,and public sectors.关键词
在线评论特征/感知可信/感知风险/虚假评论Key words
Online Review Characteristic/Perceived Credibility/Perceived Risk/Fake Review分类
社会科学引用本文复制引用
宋思根,袁必凯..在线评论特征对用户虚假评论感知的影响机制[J].数字图书馆论坛,2024,20(3):34-46,13.基金项目
本研究得到国家社会科学基金一般项目"基于全媒体传播要素组合的计算广告效果模型研究"(编号:21BXW082)资助. （编号:21BXW082）
