高教学刊2024，Vol.10Issue(11)：137-140,4.DOI:10.19980/j.CN23-1593/G4.2024.11.030
数字化时代下游戏化在电子商务专业课程改革中的应用
摘要
Abstract
This paper discusses how to use gamification design methods to promote curriculum reform in e-commerce courses in the digital era,providing theoretical and practical insights.The study employs a combination of theoretical and practical research methods.Based on a systematic review of gamification theory literature,it explores the application of game design elements in e-commerce courses,considering the unique features of e-commerce and educational practices.The research delves into how game elements such as tasks,challenges,rewards,leaderboards,and role-playing can be successfully integrated into e-commerce courses to stimulate learning interest.The findings suggest that these game design elements can effectively enhance engagement in e-commerce courses.On one hand,elements like tasks,challenges,rewards,leaderboards,and role-playing can successfully be introduced to spark learning interest.On the other hand,gamification shows great potential in boosting student participation,learning outcomes,and practical skill development in e-commerce education.The study indicates that the rapidly evolving field of e-commerce requires updated educational methods,and gamification emerges as an effective approach to motivate e-commerce students,enhance their engagement,and cultivate practical skills.关键词
游戏化/电子商务/游戏设计元素/课程改革/游戏化学习Key words
gamification/e-commerce/game design elements/curriculum reform/game-based learning分类
社会科学引用本文复制引用
周丽云,黄家良..数字化时代下游戏化在电子商务专业课程改革中的应用[J].高教学刊,2024,10(11):137-140,4.基金项目
2020年国家自然科学基金项目"电子商务系统中游戏设计元素与基本心理需要满足:'需要-可供性-功能特征'视角"(72002053) （72002053）
2020年广东省基础与应用基础研究基金"电子商务系统中游戏化满足基本心理需要的机制研究"(2020A1515110532) （2020A1515110532）
2021年度广东省教育科学规划项目"德才兼备视域下金融学专业课程思政建设机制研究"(2021GXJK003) （2021GXJK003）
2022年广东省哲学社会科学规划青年项目"零工经济平台中游戏化激励对员工绩效的作用机制"(GD22YGL12) （GD22YGL12）
