辽宁高职学报2024，Vol.26Issue(3)：30-33,4.
"岗课赛证"融通的高职数字营销教学模式研究
Study on Higher Vocational Digital Marketing Teaching Mode with the Integration of"Post Course Competition Certificate"
摘要
Abstract
With the rise of digital economy,higher vocational education is facing new challenges and opportunities in the field of digital marketing.The teaching mode of"post course race certificate"integration lays a solid foundation for cultivating digital marketing talents with practical working ability and innovative entrepreneurial spirit.However,the teaching mode in higher vocational colleges has problems of disconnection between the curriculum system and the actual demand,lack of practical teaching,insufficient teaching staff,inadequate evaluation mechanism,etc.For this reason,higher vocational colleges should take"post course competition certificate"integration as the core concept,integrate the actual job requirements with curriculum design,competition and certificate evaluation,and build a comprehensive and practical teaching mode of digital marketing to advance the comprehensive ability of students in the field of digital marketing.关键词
高职教育/数字营销/岗课赛证/教学模式/实践教学Key words
higher vocational education/digital marketing/post,course,competition and certificate/teaching mode/practical teaching分类
社会科学引用本文复制引用
汪溢.."岗课赛证"融通的高职数字营销教学模式研究[J].辽宁高职学报,2024,26(3):30-33,4.基金项目
辽宁省教育科学"十四五"规划2022年度立项课题:"基于产教融合的高职数字营销人才培养模式研究"(JG22EB168) （JG22EB168）
