现代农业研究2024，Vol.30Issue(3)：44-46,3.
新媒体助推青岛乡村非遗产品创新与推广研究
New Media Promotes the Innovation and Promotion of Qingdao Rural Intangible Cultural Heritage Product Research
摘要
Abstract
Dig explore the value of The Times contained in Qingdao rural intangible cultural heritage,tell the"Qingdao Story"well,and create Qilu model for intangible cultural heritage products.Starting from the background of rural revitalization,studied the new media boost Qingdao rural intangible product innovation and promotion,importance and value,analyzes the Qingdao rural intangible products of the present situation and the existing problems,puts forward the construction of Qingdao intangible cultural system,build with Qingdao characteristics of intangible brand and IP,development of IP surrounding,and the use of new media online promotion strategy,so as to realize Qingdao rural intangible product innovation and promotion.关键词
乡村振兴/青岛乡村非遗文创/新媒体/创新与推广Key words
rural revitalization/Qingdao rural non-heritage creation/new media/innovation and promotion分类
管理科学引用本文复制引用
余花,张增燕..新媒体助推青岛乡村非遗产品创新与推广研究[J].现代农业研究,2024,30(3):44-46,3.基金项目
青岛滨海学院2023年人文社会科学研究项目"互联网+山东黄河流域特色文创产品开发研究"(项目编号:2023RGC06),"基于TRIZ物理矛盾解决方法的新时代高校应对网络舆情创新对策研究"(项目编号:2023RGY05)的阶段性研究成果. （项目编号:2023RGC06）
