摘要
Abstract
In the context of the current local governments attaching importance to the construction of subway culture,this paper discusses the key points of the development of subway cultural and creative products in combination with the current development status.Based on the comparative study of the current situation of the development of subway cultural and creative products at home and abroad,the problems existing in the development of domestic subway cultural and creative products are analyzed,and then on the basis of the cultural,aesthetic and practical nature of the cultural and creative products themselves,a"regional culture"is proposed for the subway.","Subway Features","Advancing with the Times","Interactive Experience",and"Brand Awareness"are the five major design points,and creatively analyze them with examples.comprehensively explain the development methods of subway cultural and creative products,and clarify the development direction.so that Metro cultural and creative products are deeply integrated with urban regional characteristics while reflecting their own characteristics,spreading subway culture and the spirit of the times,and becoming a new way for people to recognize the city's image.关键词
地铁/文化建设/文创设计/地铁文化/城市文化Key words
Subway/Cultural construction/Cultural and creative design/Subway culture/Urban culture分类
轻工纺织
