乡村振兴战略下地域性农产品包装设计研究OA
RESEARCH ON PACKAGING DESIGN OF REGIONAL AGRICULTURAL PRODUCTS UNDER RURAL REVITALIZATION STRATEGY—TAKE NORTHERN HENAN YELLOW MILLET AS AN EXAMPLE
在乡村振兴战略背景下,探索具有豫北地域特色的设计模式,提升豫北黄小米包装的视觉品质,助力乡村振兴.以豫北黄小米包装设计为例,使用问卷调查的方法对豫北黄小米包装设计现状具体问题进行分析.充分提取豫北地区文化介质,结合目标用户需求提出优化方案并付诸实践.通过设计赋能,提升农产品附加值,引发消费者认同,促进地域类农产品的良性发展.
In the context of rural revitalization strategy,explore the design mode with regional characteristics of northern Henan,improve the visual quality of yellow millet packaging in northern Henan,and help rural revitalization.Take the yellow millet packaging design in northern Henan as an example,use the method of questionnaire survey to analyze the specific problems of the current situation of yellow millet packaging design in northern Henan.Fully extract the cultural media of the northern part of Henan Province,and put forward the optimization plan combined with the needs of the target users and put it into practice.Empowering agricultural products through design enhances the added value of agricultural products,triggers consumer recognition of agricultural products,and promotes the benign development of regional-type agricultural products.
赵丹丹;曲威威;郑雯倩
沈阳建筑大学设计艺术学院
艺术学
乡村振兴地域性农产品文化创新豫北包装设计
Rural revitalizationRegional agricultural productsCultural innovationNorth of HenanPackage design
《设计》 2024 (005)
12-15 / 4
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