设计2024，Vol.37Issue(5)：20-23,4.
文博功能游戏用户行为意向影响因素研究
RESEARCH ON THE INFLUENCING FACTORS OF USER BEHAVIORAL INTENTIONS IN LITERATURE AND MUSEUM FUNCTION GAMES
摘要
Abstract
This study explores the factors affecting user behavioral intentions in museum-themed functional games,which serve as important tools for digital natives to informally acquire cultural knowledge.Based on the technology acceptance model,a model of factors influencing user behavioral intentions of cultural and blog functional games among product,individual and society was proposed,and the reliability,validity and structural equation model were tested.It is verified that the key influencing factors are as follows:perceived pleasure>perceived usefulness>perceived ease of use;individual factors and social factors affect game product characteristics and thus have a positive and significant impact on behavioral intention.The study concludes that promoting fun exploration,incorporating educational elements,providing a user-friendly layout,and encouraging user engagement can enhance sustained usage intentions.关键词
技术接受模型/功能游戏/数字原住民/行为意向/影响因素Key words
Technology acceptance model/Functional games/Digital natives/Behavioral/Intentions influencing factors分类
社会科学引用本文复制引用
朱欣悦,雷青..文博功能游戏用户行为意向影响因素研究[J].设计,2024,37(5):20-23,4.基金项目
内蒙古师范大学基本科研业务费项目(项目编号:2022JBTD014) （项目编号:2022JBTD014）
内蒙古哲学社科规划重点项目(项目编号:2020NDA052) （项目编号:2020NDA052）
