设计2024，Vol.37Issue(5)：50-53,4.
江南文化视域下文创产品情感化设计研究
RESEARCH ON EMOTIONAL DESIGN OF CREATIVE PRODUCTS FROM THE PERSPECTIVE OF JIANGNAN CULTURE
摘要
Abstract
With the country's call to vigorously develop cultural and creative products,the scale of cultural and creative market is gradually expanding.This paper takes Jiangnan cultural perspective as the entry point,analyzes the cultural characteristics of Jiangnan and the current situation of cultural and creative products in this region,considers the feasibility of emotionalization of cultural and creative products,tries to combine the principles of cultural and creative design in Jiangnan region with the emotionalization three-level theory,analyzes application cases in multiple directions,and summarizes the emotionalization design strategy of cultural and creative products in the Jiangnan cultural perspective.It provides a path reference for the inheritance of excellent regional culture and the development of cultural and creative industries,so as to promote the design to better serve the innovation and development of regional culture.关键词
江南文化/文创产品/情感化设计/设计创新/设计策略Key words
Jiangnan culture/Cultural and creative products/Emotional design/Design innovation/Design strategy分类
社会科学引用本文复制引用
陈洁,林竟路..江南文化视域下文创产品情感化设计研究[J].设计,2024,37(5):50-53,4.基金项目
2023年浙江省大学生科技创新活动计划(新苗人才计划)——"时尚审美视域下江浙沪地区丝绸文创产品的创新路径"项目(2023R406070) （新苗人才计划）
浙江省丝绸与时尚文化研究中心基地成果. （）
