设计2024，Vol.37Issue(5)：54-58,5.
女性内衣的情感化设计方法研究
RESEARCH ON EMOTIONAL DESIGN METHODS FOR WOMEN'S UNDERWEAR
于君洁 1李海兵 1桑光亮2
作者信息
- 1. 湖北美术学院时尚艺术学院
- 2. 弘益大学国际设计研究院
- 折叠
摘要
Abstract
This study aims to combine emotional design concepts to provide a more emotionally resonant design solution for women's underwear brands.The research uses in-depth interviews and questionnaires to analyze the needs and expectations of the target group from two aspects:physiological needs and psychological needs.This study proposed a set of design methods.In the goal setting stage of emotional design,the pertinence of underwear design needs to be improved.In the design stage,it is proposed that improvements can be made from three aspects:material,color,and function.This strategy emphasizes the importance of emotional care through emotional design.And provide a more systematic method and research direction to meet the growing high-quality emotional needs of the women's underwear market.关键词
情感化设计/女性内衣/女性关爱/品牌提升/消费者需求Key words
Emotional design/Women's underwear/Women's care/Brand promotion/Consumer demand分类
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于君洁,李海兵,桑光亮..女性内衣的情感化设计方法研究[J].设计,2024,37(5):54-58,5.
