品牌与标准化Issue(2)：54-57,4.DOI:10.3969/j.issn.1674-4977.2024.02.017
饮食类非遗品牌五芳斋的国潮化传播探赜
An Investigation Report on the China Chic Intangible Cultural Heritage of Food with Wufangzhai as an Example
张世甲1
作者信息
- 1. 华中师范大学国家文化产业研究中心,湖北 武汉,430079
- 折叠
摘要
Abstract
Food,as the basic substance that provides energy for the continuation of life,has played a pivotal role in different periods of the evolution of human civilization,which have gradually been listed as state-level intangible cultural heritage.With the development of the times,traditional food is also quietly changing with the tastes of the people.The innovation of intangible cultural heritage and the China chic food has opened up a new way for the rebirth of traditional Chinese food.This article takes the time-honored food intangible cultural heritage"Wufangzhai"as the research object,starts from the macro reality background of food intangible cultural heritage,gradually conducts value research and judgment on the brand of Wufangzhai,and summarizes the public relations of Wufangzhai in different periods trends,catering community construction and the layout of cultural communication under the empowerment of new media.This article hopes to explore the China chic path of intangible cultural heritage suitable for Chinese traditional food brands from the exploration of the innovative path of Wufangzhai.关键词
中华传统饮食/国潮/非物质文化遗产/五芳斋Key words
traditional chinese food/china chic/intangible cultural heritage/Wufangzhai引用本文复制引用
张世甲..饮食类非遗品牌五芳斋的国潮化传播探赜[J].品牌与标准化,2024,(2):54-57,4.
