品牌与标准化Issue(2)：58-63,6.DOI:10.3969/j.issn.1674-4977.2024.02.018
中国品牌海外营销传播的数字化变革
Digital Transformation of Chinese Brands'Overseas Marketing and Communication
李薇1
作者信息
- 1. 浙江越秀外国语学院,浙江 绍兴 312000
- 折叠
摘要
Abstract
Through innovating marketing methods and communication content,technology and data have changed the global marketing model of brands,and become the only way for Chinese brands to"go overseas"in the process of digital transformation.By sorting out the overseas marketing communication events of Chinese brands,this paper discusses the main characteristics of Chinese brands in the process of overseas marketing and communication:integrating different channels,spanning media types,connecting different forms of brand contact points,and so on,then,by analyzing the Xiaomi Redmi series of overseas marketing activities,this paper expounds its innovative overseas marketing and communication strategies.关键词
中国品牌/数字营销/传播Key words
chinese brands/digital marketing/communication引用本文复制引用
李薇..中国品牌海外营销传播的数字化变革[J].品牌与标准化,2024,(2):58-63,6.
