设计2024，Vol.37Issue(5)：152-154,3.
新媒体背景下视觉传达设计中色彩发展趋势
THE DEVELOPMENT TREND OF COLOR IN VISUAL COMMUNICATION DESIGN UNDER THE BACKGROUND OF NEW MEDIA
摘要
Abstract
To explore the development trend of color in visual communication design in the new media era and improve the rationality of color design.The important role of color in the field of visual communication was analyzed,and the status of color application in visual communication design under the background of new media was introduced.Based on the actual situation of dynamic poster design,UI design and logo design,the changing methods and principles of color were analyzed.The development trend of color in visual communication design in the new media era is obtained.No matter in what period,color is an essential element in visual communication design.Through the changes of The Times,color is applied to new media technology,and color expression methods and content are richer.However,it is more necessary for designers to alert themselves to use color well and enhance the potential of visual communication design in the field of new media.关键词
新媒体/视觉传达设计/色彩伦理/色彩搭配/用户感受Key words
New media/Visual communication design/Color ethics/Color matching/User experience分类
社会科学引用本文复制引用
赵文强,臧欣慈..新媒体背景下视觉传达设计中色彩发展趋势[J].设计,2024,37(5):152-154,3.
