新媒体背景下视觉传达设计中色彩发展趋势OA

To explore the development trend of color in visual communication design in the new media era and improve the rationality of color design.The important role of color in the field of visual communication was analyzed,and the status of color application in visual communication design under the background of new media was introduced.Based on the actual situation of dynamic poster design,UI design and logo design,the changing methods and principles of color were analyzed.The development trend of color in visual communication design in the new media era is obtained.No matter in what period,color is an essential element in visual communication design.Through the changes of The Times,color is applied to new media technology,and color expression methods and content are richer.However,it is more necessary for designers to alert themselves to use color well and enhance the potential of visual communication design in the field of new media.