设计2024，Vol.37Issue(7)：4-7,4.
基于蒲剧元素的文创产品设计策略研究
RESEARCH ON THE DESIGN STRATEGY OF CULTURAL AND CREATIVE PRODUCTS BASED ON PU OPERA ELEMENTS
樊荣 1陈紫琪 1李楠2
作者信息
- 1. 西安理工大学艺术与设计学院
- 2. 运城职业技术大学文化创意与旅游学院
- 折叠
摘要
Abstract
Research on the application of Pu opera elements in cultural and creative products.Through the combing of Pu opera culture,the artistic characteristics of Pu opera are explored from multiple angles such as character trades,character faces,costumes,and stunt performances,and the design elements suitable for Pu opera cultural and creative products are extracted.Combined with the cultural and creative design strategy of Pu Opera,the dynamic opera performance is expressed in a static visual design language,and the image of the ugly character in Pu Opera is integrated into the design of the brand's cultural and creative products.Improve the recognition and sense of identity of Pu opera cultural and creative work,enhance the efficiency of traditional local opera in disseminating cultural characteristics,increase the public's participation in traditional local opera,and provide ideas for the design of cultural and creative products of traditional opera.关键词
蒲剧/戏曲文创/元素提取/文创产品/文化创意Key words
Pu opera/Chinese opera culture and creativity/Element extraction/Cultural and creative products/Cultural creativity分类
社会科学引用本文复制引用
樊荣,陈紫琪,李楠..基于蒲剧元素的文创产品设计策略研究[J].设计,2024,37(7):4-7,4.
