设计2024，Vol.37Issue(7)：41-45,5.
基于文化再生产的大学校庆形象景观设计策略研究
RESEARCH ON THE DESIGN STRATEGY OF UNIVERSITY ANNIVERSARY IMAGE LANDSCAPE BASED ON CULTURAL REPRODUCTION
摘要
Abstract
Explores how to build a landscape design strategy conducive to cultural renewal of the university celebration image.Reflecting on the current situation of university anniversary design,based on the theory of cultural reproduction,this paper summarizes the composition of university cultural capital and the excavation of the corresponding cultural material base,and puts forward the design framework of"analysis level-refining level-practice level"three-level university cultural innovation and reconstruction in line with the context of the times.Generate the design strategy of the image landscape of the school anniversary based on the path of"Cultural capital refining-cultural visual translation-image landscape building".In view of the 110th anniversary of Tsinghua University,the innovative purpose of"reproduction"of university culture is realized through the establishment of a campus celebration image landscape design system coupled by vision,space and cultural creativity,which provides a path reference for the contemporary shaping of university image.关键词
文化再生产/文化资本/清华大学/大学形象/校庆设计/形象景观Key words
Cultural reproduction/Cultural capital/Tsinghua University/University image/University anniversary design/Image landscape分类
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吕游,陈楠..基于文化再生产的大学校庆形象景观设计策略研究[J].设计,2024,37(7):41-45,5.
