智慧农业导刊2024，Vol.4Issue(7)：17-20,26,5.DOI:10.20028/j.zhnydk.2024.07.005
乡村振兴背景下直播助农存在的问题及对策研究
廖紫薇 1李军毅1
作者信息
- 1. 东华理工大学 经济与管理学院,南昌 330013
- 折叠
摘要
Abstract
In the new media era which boasts the continuous development of information technology,the development of mobile Internet is more diversified.The short video platform opens up the live streaming with goods plate,creating a real-time sharing network environment in which everyone seems an anchor person,which has brought new opportunities for development of agricultural products sales.Therefore,this paper takes live streaming as the theme to analyze in detail the shortcomings in the process of helping farmers,including low capacity of logistics and distribution,lack of direct seeding management system of agricultural products,and low degree of branding of agricultural products.Thus,some suggestions are put forward in terms of logistics,live streaming management system and brand construction.关键词
乡村振兴/农产品直播/农村电商/助农/对策Key words
rural revitalization/live streaming of agricultural products/rural e-commerce/helping farmers/countermeasures分类
管理科学引用本文复制引用
廖紫薇,李军毅..乡村振兴背景下直播助农存在的问题及对策研究[J].智慧农业导刊,2024,4(7):17-20,26,5.
