安徽农业科学2024，Vol.52Issue(7)：125-129,146,6.DOI:10.3969/j.issn.0517-6611.2024.07.031
乡村振兴背景下川酒文化与乡村旅游融合发展的路径选择及策略
The Path Selection and Strategy for the Integrated Development of Sichuan Liquor Culture and Rural Tourism Under the Back-ground of Rural Revitalization
摘要
Abstract
The report of the 20th National Congress of the Communist Party of China put forward"comprehensively promoting rural revitaliza-tion".In this context,the research on the integrated development of culture and rural tourism is of great significance to promote the improve-ment and efficiency of rural tourism and the development of rural economy.Sichuan liquor culture has a unique advantage in the integrated de-velopment with rural tourism,and feasible paths have been explored in the process,such as"institutional innovation to build policy system","product innovation to build supply system","technology innovation to enhance internal driving force of development",etc.By analyzing the opportunities and challenges faced by the integrated development of Sichuan liquor culture and rural tourism under the background of rural revi-talization,puts forward effective strategies,such as establishing the correct concept of liquor-tourism integration,promoting the deep integra-tion of Sichuan liquor culture and rural tourism,developing liquor-tourism products to show the cultural connotation of rural areas,innovating promotion and marketing methods to create rural liquor-tourism brands,constructing model projects to optimize rural liquor culture and tourism routes,and building a"trinity"rural liquor-tourism industry development model,strengthening the construction of professional talent team,etc.The specific measures of different strategies are clarified,providing scientific basis and decision support for comprehensively promoting ru-ral revitalization.关键词
乡村振兴/川酒文化/乡村旅游/融合发展Key words
Rural revitalization/Sichuan liquor culture/Rural tourism/Integrated development分类
管理科学引用本文复制引用
张凤婷,廖静娴,王人立..乡村振兴背景下川酒文化与乡村旅游融合发展的路径选择及策略[J].安徽农业科学,2024,52(7):125-129,146,6.基金项目
四川省人文社会科学重点研究基地川酒发展研究中心项目(CJY22-04). （CJY22-04）
