科技情报研究2024，Vol.6Issue(2)：72-87,16.DOI:10.19809/j.cnki.kjqbyj.2024.02.007
网络媒体平台管控行为的随机演化博弈决策研究
Research on the Random Evolutionary Game Decision of Online Media Platform Management Behavior
摘要
Abstract
[Purpose/significance]By analyzing the stochastic evolutionary game of control behavior of online media platforms under uncertain environment,we provide suggestions for public opinion control of online media platforms.[Method/process]Based on the stochastic evolution model of Moran process,this paper uses natural selection rules as the strategy updating rules,explores the factors that influence the governance behavior of online media platforms,and analyzes the equilibrium results under the dominance of external randomness factors and internal factors.[Result/conclusion]The study found that the control behaviors adopted by online media platforms are mainly influenced by three factors:external randomness factor,the scale of the number of platforms,and the cost-benefit of different control behaviors.The smaller the external randomness,the greater the control benefit and the smaller the cost of online media platforms,the greater the probability of active control by online media platforms to take root,and there existed a critical value for the size of online media platforms to be able to effectively control public emergencies,which could provide new thinking for the control of online media platforms in sudden public emergencies.关键词
突发公共事件/网络媒体平台/随机演化博弈/管控行为Key words
public emergencies/online media platform/stochastic evolution game/control behavior分类
社会科学引用本文复制引用
王仪雯,谭春辉,薛晓斐,王学东..网络媒体平台管控行为的随机演化博弈决策研究[J].科技情报研究,2024,6(2):72-87,16.基金项目
国家社会科学基金重点项目"有组织科研范式下哲学社会科学科研人员合作机制研究"(编号:23ATQ007) （编号:23ATQ007）
