日用化学品科学2024，Vol.47Issue(4)：50-56,7.DOI:10.3969/j.issn.1006-7264.2024.04.009
冻干面膜感官评价及使用人群画像分析
Sensory evaluation of freeze-dried facial mask and analysis of user profile
齐荣 1储丽玲 1王飞飞2
作者信息
- 1. 云南贝泰妮生物科技集团股份有限公司,云南 昆明 650106
- 2. 云南云科特色植物提取实验室有限公司,云南 昆明 650106
- 折叠
摘要
Abstract
In order to thoroughly understand market opportunity of freeze-dried facial mask and deeply get insight of consumers'usage behavior and needs,we evaluated the sensory feelings of 10 screened commercial freeze-dried facial mask products,grouped the test products according to the differences of sensory attributions via Principal Component Analysis(PCA)and Agglomerative Hierarchical Clustering(AHC),and picked up the representative products.Freeze-dried facial mask users evaluated the satisfaction degree of the picked up products and participated in the survey of usage behavior/cognition.The consumer data was analyzed by AHC to get consumer segmentations and their profile.The test results show that,sensory data and consumer data,which is from consumers test of screened representative products by performing PCA and AHC on sensory data,can be verified mutually.It is helpful to understand the needs of consumer segmentations and consumption reason by combining sensory data and consumer test.关键词
冻干面膜/感官评价/消费者满意度评价/主成分分析法/聚类分析法/人群画像Key words
freeze-dried facial mask/sensory evaluation/consumer satisfaction evaluation/PCA/AHC/user profile分类
化学化工引用本文复制引用
齐荣,储丽玲,王飞飞..冻干面膜感官评价及使用人群画像分析[J].日用化学品科学,2024,47(4):50-56,7.
