贺兰山东麓葡萄酒品牌价值的构建OACHSSCD
Building the Brand Value of Helan Mountain Donglu Wine
宁夏贺兰山东麓是我国最大的酿酒葡萄集中连片区和酒庄酒产区,随着近些年的发展,贺兰山东麓葡萄酒成为宁夏重要的靓丽名片.2020年,贺兰山东麓葡萄酒被列入中欧地理标志协定,标志着贺兰山东麓葡萄酒在欧盟市场受到地理标志同等保护,贺兰山东麓葡萄酒品牌越来越响,加强产区品牌保护势在必行.本文从贺兰山东麓葡萄酒的优势、发展瓶颈多角度分析,提出贺兰山东麓葡萄酒品牌价值的构建路径.
The eastern foothills of Helan Mountain in Ningxia are the largest concentrated area of wine grapes and wine production in China.With the development of recent years,the Helan Mountain Donglu wine has become an important and beautiful business card of Ningxia.In 2020,Helan Mountain Donglu wine was included in the China Europe Geographical Indication Agreement,indicating that Helan Mountain Donglu wine is equally protected by geographical indications in the E…查看全部>>
王舒荷;穆彩霞
宁夏标准化研究院宁夏标准化研究院
贺兰山东麓葡萄酒品牌
eastern foothills of Helan Mountainswinebrand
《中国标准化》 2024 (8)
94-96,3
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