慢性病患者购买居家医疗护理服务产品意向的影响因素研究OA
The influencing factors for the intention of patients with chronic diseases to purchase domestic medical care service products
目的 通过对慢性病患者购买居家医疗护理服务产品的意向及其影响因素的研究,为完善慢性病患者居家医疗服务体系提供依据.方法 通过文献查阅方法,以fishbein模型为框架自行制作问卷,运用方便样本法、问卷星调查的方法对江苏省45岁及以上慢性病人群进行调查,通过数据处理对影响因素进行分析.结果 结构方程模型证实风险感知、个人态度、主观规范、从众心理、个人认知对购买意向具有正向影响,各因素之间风险感知和主观规范对个人认知没有正向影响.结论 注重产品内容与…查看全部>>
Objective To study the intention of patients with chronic diseases to purchase domestic medi-cal care service products and the influencing factors,and to provide basis for improving the home-based health service system for patients with chronic diseases.Methods Literature review was adopted,and a questionnaire was developed by using the fishbein model as the framework.Chronic disease patients of 45 years old and above in Jiangsu Province were surveyed by mea…查看全部>>
葛怡宁;黄蕊;许兴龙
江苏大学管理学院,江苏镇江 212013江苏大学管理学院,江苏镇江 212013江苏大学管理学院,江苏镇江 212013
预防医学
老年人慢性病居家医疗护理产品购买意向长期护理多属性态度模型结构方程模型
SeniorsChronic diseaseHome-based medical careProduct purchase intentLong-term careFishbein modelStructural equation model
《中国农村卫生事业管理》 2024 (3)
174-181,8
国家自然科学基金项目(72274081)江苏大学大学生科研立项项目(21C457)
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