摘要
Abstract
As an important element of film and television dynamic advertising design,color visual language plays an important role in conveying advertising information,enhancing visual beauty,expressing cultural connotations,and arousing emotional resonance among the audience.Therefore,how to use color visual language reasonably to improve film and television dynamics?The attractiveness and communication effect of advertising are issues that need to be discussed in depth in the current dynamic advertising design of film and television.Based on this,on the basis of clarifying the characteristics of color visual language of film and television dynamic advertising,this article analyzes the application value of color visual language in film and television dynamic advertising design,and analyzes the application value of color visual language in the design of film and television dynamic advertising,and analyzes it from the aspects of reasonable color matching,color emotional expression,color picture performance,etc.Explore the application strategies of color visual language in film and television dynamic advertising design,aiming to provide theoretical support and guidance for the practice of film and television dynamic advertising design.关键词
影视动态广告设计/色彩视觉化语言/创新应用Key words
film and television dynamic advertising design/color visual language/innovative application分类
社会科学
