鞋类工艺与设计2024，Vol.4Issue(5)：3-5,3.DOI:10.3969/j.issn.2096-3793.2024-05-001
基于消费者心理的服装形象设计策略分析
Analysis of Clothing Image Design Strategies based on Consumer Psychology
李津真1
作者信息
- 1. 茂名市交通高级技工学校,广东 茂名 525000
- 折叠
摘要
Abstract
This article delves into the core role of consumer psychology in clothing image design,and analyzes in detail how design elements such as color,style,and fabric interact with consumer psychology.Through this study,the aim is to provide effective design strategies based on consumer psychology for fashion designers and brand managers,thereby enhancing brand image and market competitiveness.关键词
消费者心理/服装形象设计/色彩策略/款式策略Key words
consumer psychology/clothing image design/color strategy/style strategy分类
艺术学引用本文复制引用
李津真..基于消费者心理的服装形象设计策略分析[J].鞋类工艺与设计,2024,4(5):3-5,3.
