鞋类工艺与设计2024，Vol.4Issue(6)：100-102,3.DOI:10.3969/j.issn.2096-3793.2024-06-033
探索当今广告创意设计对品牌塑造的影响
Exploring the Influence of Today's Advertising Creative Design on Branding
摘要
Abstract
The purpose of this study is to explore the far-reaching impact of today's advertising creative design on branding.By deeply analysing the case of Ms Wang Qiye's advertisement"Put the price up",this paper reveals the innovative trends and successful elements of advertising creative design in constructing the emotional bond between brands and consumers as well as promoting consumer intention.In terms of research methodology,we adopt the case study method to explore the strategies and means of advertising creative design in detail,discovering the innovative trends of diversification and personalisation,and emphasising the importance of creating emotional resonance with consumers.The findings show that successful advertising creative design should be innovative,relevant,unique and executable to adapt to the ever-changing market environment and meet diverse consumer needs.The results of this study provide useful insights and references for today's brands in the process of branding and communication.关键词
品牌塑造/广告创意设计/王七叶女士/品牌传播Key words
branding/advertising creative design/ms wang qiye/brand communication分类
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郭澳城..探索当今广告创意设计对品牌塑造的影响[J].鞋类工艺与设计,2024,4(6):100-102,3.
