鞋类工艺与设计2024，Vol.4Issue(6)：106-108,3.DOI:10.3969/j.issn.2096-3793.2024-06-035
基于品牌文化与结构设计的产品造型设计研究
Research on Product Appearance Design based on the Combination of Brand Culture and Structure Design
焦韵恒1
作者信息
- 1. 山东工艺美术学院,山东 济南 250300
- 折叠
摘要
Abstract
In today's fiercely competitive market environment,product appearance design can not just be a simple decoration,but need to become an important means of brand building and product differentiation,the integration of brand culture and structural design to achieve the pursuit of appearance modeling,but also to achieve the perfect combination of brand connotation and product function.This paper first studied the role of brand culture and structural design in product appearance modeling,then analyzed the existing problems of brand culture and structural design in product appearance modeling,and finally explored how to realize the innovation and optimization of product appearance design through this combination,hoping to provide more competitive product appearance design schemes for enterprises.Thus contribute to the shaping of the brand's market competitiveness.关键词
品牌文化/结构设计/产品外观造型设计Key words
brand culture/structure design/product appearance design引用本文复制引用
焦韵恒..基于品牌文化与结构设计的产品造型设计研究[J].鞋类工艺与设计,2024,4(6):106-108,3.
