鞋类工艺与设计2024，Vol.4Issue(6)：118-120,3.DOI:10.3969/j.issn.2096-3793.2024-06-039
浅析手游IP在新式茶饮联名设计中的应用研究
Analysis on the Application Research of Mobile Game IP in the Design of New Tea Drink Co-Branding
刘芳 1李珮仪1
作者信息
- 1. 天津职业技术师范大学,天津 300000
- 折叠
摘要
Abstract
This thesis starts from the current situation of mobile game IP in the design of new tea and drink co-branding.Its application basis IP in the design of new tea drink co-name is analyzed,and its application rules are elaborated in detail.The purpose is to better understand the future development trend of mobile game IP in the design of new tea and drink co-branding,and recognize the status quo of IP co-branding.Summarize the shortcomings of IP co-branding.They achieve win-win situation across the circle.关键词
新式茶饮/IP联名/手游/跨界联名Key words
new-style tea drink/ip co-branding/mobile game/cross-boundary joint signature分类
管理科学引用本文复制引用
刘芳,李珮仪..浅析手游IP在新式茶饮联名设计中的应用研究[J].鞋类工艺与设计,2024,4(6):118-120,3.
