鞋类工艺与设计2024，Vol.4Issue(6)：192-194,3.DOI:10.3969/j.issn.2096-3793.2024-06-063
文旅融合视角下肇庆裹蒸IP形象设计与应用研究
Research on the Image Design and Application of Zhaoqing Guozheng IP from the Perspective of Cultural and Tourism Integration
摘要
Abstract
The cultural tourism industry is a dynamic sector that merges cultural elements with tourism activities.Cultural tourism IP images,with their unique cultural significance and broad influence,play a crucial role in fostering innovation and effective communication within this industry.This paper explores the rich history and cultural significance of Zhaoqing's guozheng culture and proposes the design of an IP image based on guozheng to enhance the city's cultural tourism sector.Through analyzing the value and various applications of the guozheng IP image,we aim to offer fresh insights and practical guidance for the development of Zhaoqing's cultural tourism industry.关键词
文旅融合/裹蒸文化/IP形象设计Key words
integration of culture and tourism/guozheng culture/ip image design分类
轻工纺织引用本文复制引用
陈秋妍..文旅融合视角下肇庆裹蒸IP形象设计与应用研究[J].鞋类工艺与设计,2024,4(6):192-194,3.
