出版科学2024，Vol.32Issue(2)：15-23,9.
信息生态链视角下出版业数字化运营路径研究
Research on the Digital Operation Path of Publishing Industry under the Perspective of Information Ecological Chain
摘要
Abstract
Taking the publishing industry of Macao as an example,we explain the new mechanisms and trends brought by social networks to the digital operation of the publishing industry.On this basis,guided by the information ecological chain theory,we further explore the components of the information chain from the three levels of content ecology,user ecology and environment ecology,and construct a model of the information ecological chain structure of the digital operation of the publishing industry under the application of social networks.In order to enhance the digital operation capability,the publishing industry needs to pay attention to the continuous information flow and energy interaction,further strengthen the top-level design,reshape the cultural production factors,realize the value co-creation of multiple subjects,and promote the coordinated and orderly construction,healthy and balanced development of the publishing industry.关键词
社交网络/出版业/数字化运营/数字经济/产业升级Key words
Social networks/Publishing/Digital operations/Digital economy/Industry upgrade分类
社会科学引用本文复制引用
王忠,林珑,周华清..信息生态链视角下出版业数字化运营路径研究[J].出版科学,2024,32(2):15-23,9.基金项目
国家社会科学基金2021年度一般项目"重大突发事件的应急出版与学术媒体动员机制研究"(21BXW085)研究成果. （21BXW085）
