出版科学2024，Vol.32Issue(2)：42-51,10.
社交行为能否预测书店满意度?
Does Social Behavior Predict Bookstore Satisfaction?——A Mixed Study from an Environmental Psychology Perspective
摘要
Abstract
From the perspective of environmental psychology,this study employed the quantitative and qualitative methods to examine the relationship between social behavior and bookstore statisfaction.Firstly,the hierarchical multiple linear regression was conducted on the sample(N=1604)collected by questionaire survey,revealing that social behavior significantly and positively predicts satisfaction.Additionally,semi-structured interviews were conducted with reader(N=16).The findings suggest that bookstore satisfaction is formed through the following paths:the bookstore environment building the public sphere,cultural distance reducing the social distance between readers,and social support generating bookstore spatial attachment,which contributes to overall satisfaction.Suggestions are proposed based on these findings.关键词
新型书店/社交行为/书店满意度/环境心理学/分层线性回归Key words
New bookstores/Social behavior/Bookstore satisfaction/Environmental psychology/Hierarchical linear regression分类
社会科学引用本文复制引用
李硕硕,徐剑..社交行为能否预测书店满意度?[J].出版科学,2024,32(2):42-51,10.基金项目
本文系国家社会科学基金重大项目"文化大数据的共享机制研究"(17ZD07)的阶段性研究成果. （17ZD07）
