出版科学2024，Vol.32Issue(2)：68-77,10.
我国图书对外传播中文化差异的影响及其消解
The Influence and Elimination of Cultural Differences in the External Dissemination of Chinese Books
摘要
Abstract
Cultural differences refer to the differences in the cultures of different nations and countries,which are caused by the natural geographical environment,the evolution and vicissitudes of culture itself,the historical tradition and the existence of nationality.In the process of China's book external dissemination,cultural differences affect the production of book products,the transaction costs of book products and the regional distribution of book products external dissemination.Innovation in the book production model,including the"Banana Man"model,the"Mix-and-mix"model and the"Adaptability"model,will help to eliminate the negative impact of cultural differences,promote our books into the western developed countries mainstream market cultural barriers gradually eliminate.关键词
出版国际传播/文化差异/版权输出/影响Key words
Publishing international communication/Cultural differences/Copyright output/Impact分类
社会科学引用本文复制引用
潘文年,戴颖..我国图书对外传播中文化差异的影响及其消解[J].出版科学,2024,32(2):68-77,10.基金项目
本文系华侨大学高层次人才科研启动项目"中国出版业跨国并购中的无形资源整合研究"资助成果之一. （）
