不同类型可持续消费行为对消费者幸福感的影响机理研究OA北大核心CHSSCDCSSCICSTPCD
Impact of Different Types of Sustainable Consumption Behaviors on Consumer Well-being
随着可持续消费观念深入人心,越来越多学者开始关注消费者幸福感与可持续消费行为之间的关系.本文基于自我决定理论,探讨规范型和自我增强型可持续消费行为对消费者幸福感的影响机制,分析需求满足感在两者关系中的中介作用,以及自我建构在两者关系中的调节效应.研究结果显示:规范型和自我增强型可持续消费行为对消费者幸福感具有正向促进作用;需求满足感在规范型和自我增强型可持续消费行为与消费者幸福感的关系之间具有中介作用;自我建构类型在规范型可持续消费行为对消费者需…查看全部>>
Investigating the impact of sustainable consumption behavior on consumer well-being causes a prominent and pressing concern among scholars.However,there is a scarcity of studies that comprehensively analyze the impact of different types of sustainable consumption behaviors on consumer well-being.Moreover,sustainable consumption often raises additional costs for consumers,and they need to make trade-offs between self-sacrifice and environmental benefits.In th…查看全部>>
史毅然;吴水龙;袁永娜
北京理工大学管理与经济学院,北京,100081北京理工大学管理与经济学院,北京,100081中国科学院大学公共政策与管理学院,北京,100049
经济学
规范型可持续消费行为自我增强型可持续消费行为消费者幸福感需求满足感自我决定理论自我建构
normative sustainable consumption behaviorself-enhancing sustainable consumption behaviorconsumer well-beingneed satisfactionself-determination theoryself-construction
《经济与管理研究》 2024 (4)
24-37,14
国家自然科学基金面上项目"如何促进绿色消费?外部线索在绿色消费行为全过程中的影响效应及作用条件研究:动态演进的视角"(72272012)国家自然科学基金面上项目"基于碳标签的中国居民消费碳减排政策体系研究"(72174190)
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