江西科学2024，Vol.42Issue(2)：283-288,6.DOI:10.13990/j.issn1001-3679.2024.02.011
基于网络文本分析的青藏高原地区游客满意度研究
Study on Tourist Satisfaction in the Tibetan Plateau Based on Network Text Analysis
摘要
Abstract
Xizang has unique plateau tourism resources and a natural advantage in developing tourism.Taking Yamzho Yumco Lake Scenic Spot as an example,this study uses data mining tech-nology to obtain network text data.Based on capturing tourist comments from Ctrip,Dianping and Mafengwo,we analyzes the characteristics of high-frequency words,social semantic network and tourist emotion.So to explore the influencing factors of tourist satisfaction in Yamzho Yumco Lake and put forward corresponding optimization strategies.The top 100 high-frequency words are classi-fied into five dimensions,among which the proportion of high-frequency words of scenic spots and tourism resources is the highest(53%).The core keywords in the social network analysis chart are"Yamzho Yumco Lake""Xizang"and"Lhasa".In the analysis of tourist emotion,positive,nega-tive and neutral emotions account for 69%,25%and 6%,respectively.Measures such as ensuring transportation accessibility,convenient ticket booking,setting up medical facilities,improving serv-ice quality and enriching tourism products will help to improve the overall tourism quality of Yamzho Yumco Lake.关键词
游客满意度/羊卓雍错/网络文本分析Key words
tourist satisfaction/Yamzho Yumco Lake/network text分类
社会科学引用本文复制引用
马百惠,刘金花,朵耀华..基于网络文本分析的青藏高原地区游客满意度研究[J].江西科学,2024,42(2):283-288,6.基金项目
国家自然科学基金项目(41901080,41971075) （41901080,41971075）
东华理工大学博士启动基金(DHBK2018022). （DHBK2018022）
