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数字化背景下传统江南古镇突破同质化困境的思路研究

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建筑与文化Issue(4):84-86,3.
建筑与文化Issue(4):84-86,3.DOI:10.19875/j.cnki.jzywh.2024.04.025

数字化背景下传统江南古镇突破同质化困境的思路研究

Research on the Thinking of Breaking Through the Predicament of Homogeneity in Traditional Jiangnan Ancient Towns under the Digital Background:

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作者信息

  • 1. 浙江工业大学管理学院
  • 折叠

摘要

Abstract

Similar resource endowments and the eager pursuit of success by builders have made it difficult for the development of Jiangnan ancient towns to break out of the homogenization dilemma,seriously hindering their sustainable development.Culture is something with great individuality beyond commonality.How to excavate local cultural characteristics and keep them alive with the development of the times is the idea for traditional Jiangnan ancient towns to solve the dilemma of homogenization.Taking Nanxun Ancient Town as a research case,this paper analyzes in detail how Nanxun Ancient Town excavates its own characteristics and forms its core competitiveness from three aspects:the adherence and protection of tradition in the development process,the integration of tradition and technology in the digital context,and the future development direction of the scenic spot,in order to provide experience and reference for traditional Jiangnan Ancient Town to break through the dilemma of homogenization.

关键词

传统江南古镇/同质化困境/传统文化/数字化背景

Key words

traditional Jiangnan ancient town/homogenization dilemma/traditional culture/digital background

引用本文复制引用

计彬颖..数字化背景下传统江南古镇突破同质化困境的思路研究[J].建筑与文化,2024,(4):84-86,3.

建筑与文化

1672-4909

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