摘要
Abstract
In museum audience research,potential audiences have been in a neglected position.This paper takes the co-branded skin of the game"Glory of Kings"and the Underwater Museum of White Crane Ridge as the entry point to explore the characteristics and behaviors that the potential audience brought by the game has.Through questionnaires and random interviews,this paper analyzes and outlines the characteristics of the potential audience's portrait:mainly young and highly educated group,living outside of Chongqing;They are old players in the game,but rarely go to the museum,not only pay attention to aesthetics,but also love the national style,most will take the initiative to buy the skin,but also to actively search for relevant information,the future physical museum visit will be strong.Based on this portrait,this paper explores the cooperation mode of co-branded skins and niche museums,and makes suggestions for future co-branding of museums:both sentiment and quality,details and form,effective linkage between online and offline,etc.关键词
潜在观众/白鹤梁水下博物馆/《王者荣耀》游戏/联名皮肤Key words
Potential Visitors/the Underwater Museum of White Crane Ridge/Arena of Valor/Co-branded skins
