南阳师范学院学报2024，Vol.23Issue(3)：19-24,6.
基于游客视角的南阳市中医药康养旅游感知及影响因素研究
Research on the perception and influencing factors of TCM health tourism from tourists'perspective in Nanyang city
摘要
Abstract
With the increase of people's health consciousness,the leisure mode of"tourism +health"has become a new development trend in the tourism industry.Through questionnaire survey,field investigation and other methods,this paper analyzes the tourists'perception and influencing factors of traditional Chinese medicine health tourism in Nanyang city.The study found that tourists have higher interest and cognition in Nanyang traditional Chinese medicine health tourism.Tourists are more interested in traditional Chinese medicine health tourism activities such as self-cultivation,physical fitness and pressure relief,and pay more and more attention to spiritual health.The factors affecting tourists'TCM health tourism experience mainly include resource endowment,service quality and infrastructure construction.And the influence of tourism resource endowment is the strongest.Accordingly,this paper puts forward the countermeasures and suggestions for the development of traditional Chinese medicine health tourism resources in Nanyang city,and provides decision-making support for guiding the development of traditional Chinese medicine health tourism.关键词
游客感知/中医药康养旅游/影响因素/南阳市Key words
tourist perception/traditional Chinese medicine health tourism/evaluation/influencing factors/Nanyang city分类
管理科学引用本文复制引用
李旭,王娜培,李瑞..基于游客视角的南阳市中医药康养旅游感知及影响因素研究[J].南阳师范学院学报,2024,23(3):19-24,6.基金项目
河南省哲学社科规划项目(2022BJJ082) （2022BJJ082）
河南省高校省级大学生创新创业训练计划项目(202310481038) （202310481038）
南阳师范学院STP项目(2022STP005 （）
2023STP004) （）
河南省软科学项目(242400410058) （242400410058）
