青岛大学学报（自然科学版）2024，Vol.37Issue(1)：93-99,7.DOI:10.3969/j.issn.1006-1037.2024.01.14
公共卫生视角下消费者对无人配送使用意愿研究
Research on Consumers'Intention to Use Unmanned Distribution from the Perspective of Public Health
摘要
Abstract
To promote the application of unmanned distribution in life scenes,a mechanism model of the in-fluence of perceived health threat and perceived preventive efficacy on consumers'intention to use un-manned distribution was constructed with protection motivation theory as the main framework and antici-pated regret as the emotional intermediary variable.The related data were collected by questionnaire stars and tested the hypothesis by using Smart PLS software based on the structural equation model.The re-sults show that perceived preventive efficacy and anticipated regret have a positive effect on consumers'in-tention to use,while perceived health threat has no significant effect.Anticipated regret is the key emo-tional factor that affects consumers'intention to use,and serves as a mediator among perceived health threat,perceived preventive efficacy,and intention to use.关键词
无人配送/预期后悔/保护动机理论Key words
unmanned distribution/anticipated regret/protection motivation theory分类
管理科学引用本文复制引用
殷僖逊,卢宝周..公共卫生视角下消费者对无人配送使用意愿研究[J].青岛大学学报（自然科学版）,2024,37(1):93-99,7.基金项目
山东省自然科学基金(批准号:ZR2020MG012)资助. （批准号:ZR2020MG012）
