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在线评论数据挖掘视角下游客情感分析模式构建

郭栩东 胡绿 李茂强 王怡

科技创新与应用2024,Vol.14Issue(13):9-13,5.
科技创新与应用2024,Vol.14Issue(13):9-13,5.DOI:10.19981/j.CN23-1581/G3.2024.13.003

在线评论数据挖掘视角下游客情感分析模式构建

郭栩东 1胡绿 1李茂强 1王怡1

作者信息

  • 1. 肇庆学院 旅游与历史文化学院,广东 肇庆 526061
  • 折叠

摘要

Abstract

The advent of the Internet era has greatly changed the global economic development.Nowadays,the use of the In-ternet has become an integral part of people's lives.The format of the tourism industry is also changing with the Internet era.With the rise of various tourism platforms,online commentary has become a very common phenomenon,and has become an impor-tant reference index for people's tourism consumption.This paper takes Seven Star Cave Scenic Spot in Zhaoqing City as the re-search object,based on the perspective of online comments,carries out a series of work,such as data collection,elimination and filtering,high-frequency word statistics and visual presentation,and analyzes and collates the data through emotional analysis.Con-struct a tourist emotion analysis model.After a series of empirical experimental analysis,it can be diagnosed that tourists'emo-tions are more sensitive and concerned about tourism destination factors;management and landscape are important contents for scenic spots to enhance their competitiveness;consumption is not only concerned by tourists.Meanwhile,this study has a signifi-cant impact on tourists'emotion,and puts forward relevant suggestions on resource management,economic development model and service,food development.

关键词

在线评论/游客情感/情感分析模式/数据挖掘/高频词统计

Key words

online reviews/tourists'emotion/emotion analysis model/data mining/high-frequency word statistics

分类

信息技术与安全科学

引用本文复制引用

郭栩东,胡绿,李茂强,王怡..在线评论数据挖掘视角下游客情感分析模式构建[J].科技创新与应用,2024,14(13):9-13,5.

基金项目

2021年广东省高校省重点平台项目(2021ZDX4043) (2021ZDX4043)

2022年肇庆学院质量工程项目(zlgc202110) (zlgc202110)

科技创新与应用

2095-2945

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