在线评论数据挖掘视角下游客情感分析模式构建OA

The advent of the Internet era has greatly changed the global economic development.Nowadays,the use of the In-ternet has become an integral part of people's lives.The format of the tourism industry is also changing with the Internet era.With the rise of various tourism platforms,online commentary has become a very common phenomenon,and has become an impor-tant reference index for people's tourism consumption.This paper takes Seven Star Cave Scenic Spot in Zhaoqing City as the re-search object,based on the perspective of online comments,carries out a series of work,such as data collection,elimination and filtering,high-frequency word statistics and visual presentation,and analyzes and collates the data through emotional analysis.Con-struct a tourist emotion analysis model.After a series of empirical experimental analysis,it can be diagnosed that tourists'emo-tions are more sensitive and concerned about tourism destination factors;management and landscape are important contents for scenic spots to enhance their competitiveness;consumption is not only concerned by tourists.Meanwhile,this study has a signifi-cant impact on tourists'emotion,and puts forward relevant suggestions on resource management,economic development model and service,food development.