西安石油大学学报（社会科学版）2024，Vol.33Issue(2)：54-61,8.
基于扎根理论的乡村旅游游客感知评价研究
Research on the Perception Evaluation of Rural Tourism Tourists Based on Grounded Theory
摘要
Abstract
Taking Zhoucun ancient shopping mall around Zibo as the research object,based on the online comment data of tourists,open sentences were obtained and then coded,and a tourist perception evaluation model was constructed through grounded theory.The results show that tourists'positive evaluation of Zhoucun ancient shopping mall shows an upward trend,and their negative perception of Zhoucun ancient shopping mall shows a downward trend.The experience and brand image of scenic spots show positive perception trend,while the management and service of scenic spots show negative perception characteristics.Therefore,suggestions are put forward from the aspects of improving tourists'perceived quality,strengthening price transparency manage-ment,focusing on brand building,and promoting the integration and development of business and traditional culture.关键词
周村古商城/扎根理论/三级编码Key words
Zhoucun ancient mall/rooted theory/three level coding分类
管理科学引用本文复制引用
王玉琦,努尔古丽·阿不都苏力..基于扎根理论的乡村旅游游客感知评价研究[J].西安石油大学学报（社会科学版）,2024,33(2):54-61,8.基金项目
新疆维吾尔自治区科技厅项目"黑蜂文旅资源开发与推广"(2022NC175). （2022NC175）
