现代情报2024，Vol.44Issue(5)：58-69,12.DOI:10.3969/j.issn.1008-0821.2024.05.005
自我效能感的"代价":智能媒体用户隐私保护行为悖论研究
The Costs of Self Efficacy:A Study of Privacy Protective Behavior Paradox on Smart Media Platforms
摘要
Abstract
[Purpose/Significance]The study aims to investigate the mechanisms of the privacy paradox and the differences in privacy protective behavior among individuals.The findings would offer theoretical references contributing to the advancement of platform privacy management.[Method/Process]Based on the Promotion Motivation Theory(PMT),this study introduced privacy protection fatigue as a mediator and self-efficacy as a moderator,and initiated a large online survey in 16 cities across China(N=4 800).[Result/Conclusion]The results reveal that privacy protection fatigue nega-tively mediates the positive relationship between privacy invasion experience and privacy protection intention.Additionally,self efficacy has a positive moderating effect(weakening effect)on the inverted U-shaped relationship between privacy in-vasion experience and privacy protection fatigue.Meanwhile,self efficacy also has a negative moderating effect(weakening effect)on the positive relationship between privacy invasion experience and privacy protection intention.关键词
智能媒体/保护动机理论/隐私保护/隐私悖论/隐私保护倦怠/自我效能Key words
smart media/protection motivation theory/privacy protection/privacy paradox/privacy protection fa-tigue/self efficacy分类
社会科学引用本文复制引用
陈素白,韦娟..自我效能感的"代价":智能媒体用户隐私保护行为悖论研究[J].现代情报,2024,44(5):58-69,12.基金项目
国家社会科学基金青年项目"基于计算方法的社交媒体广告社会效果与综合治理研究"(项目编号:21CXW015). （项目编号:21CXW015）
