现代情报2024，Vol.44Issue(5)：70-82,152,14.DOI:10.3969/j.issn.1008-0821.2024.05.006
基于信息觅食理论的消费者在线评论搜索行为研究
Research on Consumer Online Review Search Behavior Based on Information Foraging Theory
摘要
Abstract
[Purpose/Significance]Based on the information foraging theory,this study aims to analyze the internal mechanism of consumer online review search behavior of review software.[Method/Process]Based on information foraging theory,this study firstly constructed a behavioral model of online review search by using information clues,patch model and menu model.In addition,the study adopted the questionnaire as the research method and collected 352 valid samples.Finally,the study used the SEM to analyze the data and then test the theoretical model.[Result/Conclusion]Four types of information clues,including the quality of reviews'contents,the variety of reviews,the sentiment of reviews and the credibility of reviewers,would positively and significantly affect consumers'perception of patch benefit,and then positively affect consumer online review search behavior.In addition,the sentiment of reviews would also directly and positively affect consumers'online review search behavior.This study,in theory,deeply reveals the internal mechanism of consumer online review search behavior,and extends the research context and boundary of information foraging theory.In practice,some suggestions are provided to optimize the function of review software and guide consumers to search online reviews effectively.关键词
信息觅食/消费者/在线评论/搜索行为/信息线索/收益感知Key words
information foraging theory/consumer/online review/information search behavior/information clue/benefit perception分类
社会科学引用本文复制引用
韩正彪,高一超,文经纬,王敏然..基于信息觅食理论的消费者在线评论搜索行为研究[J].现代情报,2024,44(5):70-82,152,14.基金项目
国家自然科学基金青年项目"建构主义视角下学术用户网络信息搜索中的学习机制及效用研究"(项目编号:71904086) （项目编号:71904086）
南京农业大学省级SRT项目"消费者评论信息觅食行为实验研究"(项目编号:202210307153Y). （项目编号:202210307153Y）
