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基于AHPSortⅡ的突发事件网络舆情群体极化风险评估研究OA北大核心CHSSCDCSSCICSTPCD

Research on Group Polarization Risk Assessment of Network Public Opinion in Emergencies

中文摘要英文摘要

[目的/意义]突发事件网络舆情群体极化是危害性最大的舆情演化结果,对突发事件网络舆情群体进行极化风险评估是风险识别与导控策略的启承环节,也是群体极化社会风险管理的重要内容.[方法/过程]本文首先在三元空间视域下构建了突发事件网络舆情群体极化风险结构理论框架,进而提出了群体极化风险评估方法并构建群体极化风险评估指标体系,再基于AHPSortⅡ设计了突发事件网络舆情群体极化风险等级分类评估方法,最后通过过往案例数据进行了实证研究.[结果/结论]本文提出了突发事件网络舆情群体极化风险评估方法,能够实现对群体极化风险等级的划分和计算,为管理部门准确掌握群体极化风险的发生、发展状态与趋势,实现风险的科学分级分类提供理论支撑.

[Purpose/Significance]The group polarization of network public opinion in emergencies is the most harm-ful result of public opinion evolution.The group polarization risk assessment of network public opinion in emergencies is the starting link of risk identification and guidance strategies,and is an important part of group polarization social risk manage-ment.[Method/Process]Based on the conceptual model of group polarization risk assessment,this paper constructed a risk assessment index system,and designed a classification assessment method for the group polarization risk level of net-work public opinion in emergencies based on AHPSortⅡ.Finally,it conducted an empirical study through a case.[Re-sult/Conclusion]The group polarization risk assessment method of emergency network public opinion constructed in this pa-per can realize the classification and calculation of group polarization risk grade,which has certain accuracy and rationality,and provides theoretical support for the management department to accurately grasp the occurrence,development status and trend of group polarization risk,and realizes scientific classification of risk.

刘逸伦;黄微;卢国强

吉林大学商学与管理学院, 吉林 长春 130012

AHPSortⅡ突发事件网络舆情群体极化风险评估

AHPSortⅡemergenciespublic opiniongroup polarizationrisk assessment

《现代情报》 2024 (005)

107-122 / 16

国家自然科学基金面上项目"重大突发事件网络舆情受众的参与行为标定、轨迹拟合与靶向导控研究"(项目编号:72174072).

10.3969/j.issn.1008-0821.2024.05.009

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