摘要
Abstract
At present,with the rapid development of digital media technology,accelerating the reform of advertising design,the dynamic advertising design mode arises at the historic moment.Based on the background of digital media era,this paper analyzes the expression forms of dynamic advertising,such as interactive advertising,video advertising,game advertising,etc.,and analyzes the innovative practice path of dynamic advertising design.Dynamic advertising designers should grasp the characteristics of digital media communication,change their own advertising design concept,improve the dynamic advertising presentation picture,strengthen the visual impact of advertising interaction,reasonably create a reward mechanism,and improve the body sense of advertising interaction.关键词
数字媒体/动态广告/广告设计Key words
digital media/dynamic advertising/advertising design分类
社会科学
