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传统文化元素在视觉传达设计中的实践

刘诗园

鞋类工艺与设计2024,Vol.4Issue(7):30-32,3.
鞋类工艺与设计2024,Vol.4Issue(7):30-32,3.DOI:10.3969/j.issn.2096-3793.2024-07-010

传统文化元素在视觉传达设计中的实践

The Practice of Traditional Cultural Elements in the Visual Communication Design

刘诗园1

作者信息

  • 1. 河南轻工职业学院,河南 郑州 450000
  • 折叠

摘要

Abstract

China's traditional culture is broad and profound,which is the inspiration source of modern visual communication design art.Based on the visual communication perspective,this paper analyzes the spiritual inheritance connotation of traditional cultural elements,combines with the current situation of China's visual communication design,optimizes the application of traditional cultural elements,and innovates the practical strategy of visual communication design.For visual communication designers,they should accurately grasp the characteristics of traditional culture,integrate the spirit of odd and even with the spirit of nature,and rationally apply opera elements,auspicious elements,ink elements and text elements to improve the overall quality of visual communication design and strengthen the effect of visual communication design.

关键词

传统文化元素/视觉传达设计/设计实践

Key words

traditional cultural elements/visual communication design/design practice

分类

轻工纺织

引用本文复制引用

刘诗园..传统文化元素在视觉传达设计中的实践[J].鞋类工艺与设计,2024,4(7):30-32,3.

鞋类工艺与设计

2096-9163

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