鞋类工艺与设计2024，Vol.4Issue(7)：145-147,3.DOI:10.3969/j.issn.2096-3793.2024-07-048
多媒体时代下北海旅游品牌形象设计的塑造与推广探究
Research on the Development and Promotion of Beihai Tourism Brand Image Design in the Multimedia Era
摘要
Abstract
The development of tourism brand image design is a crucial strategy for promoting the growth of tourist cities.Beihai City,located in the Guangxi Zhuang Autonomous Region,is a coastal tourist destination with rich cultural resources and significant potential for brand image design.In today's multimedia environment,it is essential to establish a comprehensive brand design and promotion plan to maximize the reach of the brand image.This study focuses on Beihai tourism,examines its current brand promotion efforts,identifies challenges in multimedia-based tourism branding,and proposes strategies to enhance the effectiveness of promoting Beihai's tourism brand image.关键词
多媒体时代/北海旅游/品牌形象设计/品牌推广Key words
multimedia era/beihai tourism/brand image design/brand promotion分类
管理科学引用本文复制引用
杨林..多媒体时代下北海旅游品牌形象设计的塑造与推广探究[J].鞋类工艺与设计,2024,4(7):145-147,3.基金项目
2023年北海艺术设计学院校级科研项目《新媒体环境下北海旅游文化品牌的传播与塑造研究》(项目编号:BYSK202320) （项目编号:BYSK202320）
