鞋类工艺与设计2024，Vol.4Issue(7)：198-200,3.DOI:10.3969/j.issn.2096-3793.2024-07-065
基于文旅融合背景下的旅游景区文创IP设计研究——以肇庆星湖景区为例
Research on Cultural and Creative IP Design of Tourist Attractions under the Background of Cultural and Tourism Integration——A Case Study of Zhaoqing Xinghu Scenic Spot
摘要
Abstract
With the in-depth development of cultural and tourism integration,the transformation of scenic spots is urgent.This study takes Zhaoqing Xinghu Scenic spot as an example to explore the cultural and creative design method of the scenic spot under the background of cultural and tourism integration.Through the research on the users of Xinghu Scenic Area,the creative practice of IP image design,VIS vision system improvement and online intelligent tour,the design and research path of scenic area culture and creativity under the background of cultural and tourism integration is presented.Problems such as unclear user positioning,homogeneity of content,systematic lack,and single marketing means are put forward to obtain scenic IP,systematic visual system,and smart tour APP design integrated into regional culture,and finally build a new model of"scenic spot + tourism + culture"combining"Internet + scenic spot"with offline and up-down.关键词
文旅融合/旅游景区/文创设计/设计路径/星湖景区Key words
cultural and tourist integration/tourist attractions/cultural and creative design/design path/xing hu scenic spot分类
社会科学引用本文复制引用
郑雪娇,张思芳,梁苑美..基于文旅融合背景下的旅游景区文创IP设计研究——以肇庆星湖景区为例[J].鞋类工艺与设计,2024,4(7):198-200,3.基金项目
1.2023年度肇庆市哲学社会科学规划项目《肇庆市IP形象助推文旅振兴发展方法研究——以星湖景区为例》(项目编号:23GJ-173) （项目编号:23GJ-173）
2.2023年度广东理工学院"质量工程"项目《基于OBE理念的<新媒体设计与制作>课程改革与实践》(项目编号:JXGG202352) （项目编号:JXGG202352）
